Our approach

Great content starts with a great plan

Collaboration is not just a buzz word to us; it’s at the core of everything we do. Our approach is structured, immersive and measurable, so that you always know what we’re doing, why we’re doing it and what the impact on your business will be.

7-steps to success

MF 7-step approach

Discover

Our aim is to learn your language, walk your walk and see inside your buyers’ worlds. By shining a light on you and your customers, we can assess what has previously worked and what hasn’t. This means we can serve your audience the exact content they need – and you can reach your business goals.

Audit

Understanding your business means that we'll take a deep dive into your audience, their challenges, your market and your competitors. This paves the way to deliver detailed success metrics and shows the value we can bring to your business from day one.

Message

The foundations of a great campaign lie in crafting a message framework, insights and hooks to engage your audience. We take all we've learned from you so far and together we'll craft a set of campaign messages that will resonate in market.

Plan

Drawing on our team’s various strengths and harnessing your areas of expertise, you’ll receive a perfect content plan for your business’s current needs and – importantly – where you want to be. Agility and flexibility is built into everything we do, so that you know we will quickly respond to whatever changes your business – or the world – encounters.

Create

As we begin, we'll agree goals and desirable outcomes. And, we’ll assign you an account and programme management team who will take care of everything, including a brand resource to ensure we are always on the same page, setting milestones, reviews deadlines and bringing creative ideas to fruition.

Activate

Our team is ready to assist in both the setup and launch of your campaign to your chosen audience. Once you're ready to launch to your internal team or among partners, we'll be on hand with the messages, tools and support you need.

Scale

Launching a campaign to market doesn't guarantee overnight success. Our approach means we'll review results with you, suggest enhancements or refinements to the message that will help you scale.

Marketing Fusion are a great team, with a strong can-do attitude, no matter what the task is at hand. Super professional, prompt with an ‘always open’ door whether you’re concocting ideas, or running through logistics. I cannot recommend this agency enough, especially for the IT sector, they have great ideas, best-practice approaches with a very high standard in executional quality.
Jessica Turner, EMEA Channel Marketing at SAP Concur

It feels like Marketing Fusion are an extension of our internal marketing operation - they know our business really well and it’s evident in the content that gets written and the style they’re able to adopt on everything. I love the can-do attitude and the creative intelligence that gets brought to every project. There’s no ego, no hot air. They just get on with business.
Lara Edwards, Senior Content and Social Media Manager, UK SMB Marketing

Marketing Fusion skillfully blends creativity and practicality into a brand narrative that genuinely resonates with our audience. Their eagerness to bring added value to our small marketing team has effectively extended its reach and power. Our experience with them goes beyond marketing services – they provide peace of mind, the freedom to concentrate on our main goals, and a partnership that fuels growth.
Holly Self, VP Marketing, SWARM Engineering