Content marketing resources

We’ve created a range of materials designed to answer questions about how content marketing can help you increase leads, attract new customers and grow your business. If you don’t see what you need or have a particular question, email us.

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ebooks

Create meaningful buyer personas – read the B2B guide

Are you new to the world of persona development? This guide has been written to help you understand why personas are important for your business, how to create meaningful personas and how to get the best out of them (without wasting any of your precious marketing budget).

Download your buyer persona guide
Beginners guide to content marketing

Get a head start with content marketing – the essential ebook

If you’re new to content marketing, this ebook explains the basics you need to know before you start. We’ll help you understand why this approach works, what it means for you and what you can expect to achieve. Are you ready to change the way you interact with your market?

Download the introductory ebook
find a big voice ebook

Small businesses: find a big voice for your company

Your prospects are hungry for information. You need to capture their attention and stand out from the crowd – but how? Download the ebook and learn how to:

  • Tap into hidden sources of marketing insight in your business

  • Raise your profile in the market place

  • Create content ‘rocket fuel’ to drive lead generation

Get your marketing success ebook
Is the marketing funnel dead?

Discover how to use content marketing to navigate the buyer journey

The traditional concept of the marketing funnel doesn’t reflect today’s B2B lead generation reality. That’s why we’ve created this useful ebook to help you rethink your marketing programmes and improve your results. With tips and insights about content format and the best channels for promotion, we hope you find it useful when you are planning future campaigns.

Download the wonky funnel ebook

Case studies

Case study – Adobe Marketing

A major global player in the digital markeitng space, the marketing team for Adobe Marketing Cloud needed help to adapt content ready for regional campaign roll-out.

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Case study – Arkivum Marketing

Arkivum is a fast-growing technology startup that specialises in digital data archiving. Arkivum sought out a marketing service which would give them all the knowledge and expertise of a full marketing team on an outsourced basis.

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Case study – Arkivum Website

Arkivum is a fast-growing technology startup that specialises in digital data archiving. As part of the new marketing strategy, Arkivum needed a new website that would allow greater flexibility and control for regular updates, content and integration with other platforms for lead generation.

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Case study – Fireeye

FireEye is a global security vendor. Read how FireEye needed a new executive communications’ programme to drive engagment with its C-suite customers and prospects.

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Case study – Innometrics

As a new international start-up, Innometrics need a fast ramp-up of their marketing strategy, plan and tactics.

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Case study – TIA Technology

TIA Technology wanted to be able to update and revamp some of its existing content in order to increase engagement and potential customer reach.

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